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My mission
My work focuses on translating environmental issues into powerful narratives that mobilize the public.
Over the past several years, I have led digital communications for international conservation campaigns, developed content from the frontlines of direct action, and built engaged online communities.
Storytelling that inspires action, for the protection of our planet.
Stories change hearts.
Hearts change the world.
100M+
AUDIENCE IMPRESSIONS
7.5 M+
SOCIAL MEDIA REACH
INTERNATIONAL MEDIA FEATURES
500+
1000%
TIK TOK GROWTH
15,000 +
NAUTICAL MILES TRAVELED
SKILLS
COMMUNICATION
✓ Conservation communication
✓ Social media
✓ Strategy development
✓ Fundraising Support
✓ Colabs & Influencers
✓ PR & media outreach
CONTENT CREATION
✓ Social Media Content
✓ Short Form Videos
✓ Long Form Videos
✓ Graphic Design
✓ Photography
✓ Drone
✓ Interviewing
PLATFORMS & TOOLS
✓ TikTok
✓ Canva
✓ Adobe Suite
✓ AI
✓ WIX / Wordpress
People protect what they love and they love what they understand.
Through storytelling I aim to bridge that gap and inspire action
PHILOSOPHY
SAMPLE CONTENT
A selection of conservation campaigns, short-form videos and visual storytelling.
SHORT FORM VIDEO
CAROUSEL POSTS
EARTH DAY
END ICELANDIC WHALING
KRILL WARS
CAMPAIGNS & CONTENT
Strategic communications and storytelling that drive awareness, influence policy
and inspire action for our oceans.
CAPTAIN PAUL WATSON FOUNDATION
#FreePaulWatson Campaign (2024 –2025)
Role: Communications Manager & Social Lead
Estimated Campaign Impact :
Estimated Impressions: 50–250 million
Estimated Earned Media Value: US$2–10 million
Media Coverage: 500+ articles across international outlets
Key Achievements:
Managed global crisis communications during Captain Paul Watson's imprisonment in Greenland.
Coordinated communications across multiple time zones amid intense international scrutiny.
Secured extensive international media coverage and celebrity support.
Contributed to diplomatic pressure that preceded Captain Paul Watson's release in December 2024.
Reuters • BBC • AFP • France 24 • The Guardian • Le Monde • International broadcast interviews
Featured Coverage:
OPERATION KRILL WARS
#KrillWars Campaign (2025–2026)
Role: Communications Manager & Social Lead
Estimated Campaign Impact :
Estimated Impressions: 20 million
Estimated Earned Media Value: US$1–5 million
Media Coverage: 150+ articles and broadcasts globally
Key Achievements:
Led communications during a highly controversial direct-action Antarctic conservation campaign.
Managed crisis communications following accusations of "terrorism" from industry groups.
Responded to urgent media enquiries from international news organisations.
Positioned Antarctic krill depletion as a mainstream conservation issue.
Amplified awareness of industrial krill fishing's impact on whales, penguins, and Antarctic ecosystems.
The campaign generated significant international discussion around industrial krill harvesting and Antarctic ecosystem protection.
SHOWREEL
Conservation storytelling in motion.
"We achieved more media in 4 days than other organisations have in 4 years."
-Captain Paul Watson
AREAS OF FOCUS
Key areas where I create impact through storytelling and action.
CONSERVATION
Raising awareness and driving protection for our planet through powerful storytelling and global outreach.
DIRECT ACTION
Supporting and amplifying direct action campaigns that challenge environmental harm and drive change.
ENVIRONMENTAL STORYTELLING
Translating complex conservation issues into compelling stories that educate, connect, and inspire people worldwide.
SUSTAINABLE OCEANS
Promoting solutions and conversations that protectour oceans for future generations.
SOCIAL IMPACT CAMPAIGNS
Designing and executing digital campaigns that mobilize communities, grow audiences, and drive measurable conservation impact.
CRISIS COMMUNICATION
Managed global communications during Captain Paul Watson's imprisonment (July–December 2024), overseeing court case coverage, international media relations, and intense public scrutiny, contributing to advocacy efforts that led to his release on 17 December 2024.
Led crisis communications during the Krill Wars campaign, responding to terrorism allegations, international access restrictions, and urgent global media enquiries. Strategic communications efforts also supported the successful authorisation for the campaign vessel to dock in Brazil, enabling the continuation of conservation operations.
PRESS & MEDIA
SELECT PRESS RELEASES
The Captain Paul Watson Foundation Launches 'Operation 86' to End Icelandic Whaling
Captain Paul Watson Crew Disrupt Aker Krill Trawling in Antarctica
Aker Flees Captain Paul Watson Antarctic Krill Wars
SAMPLE MEDIA COVERAGE
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